We threw a vsco girl sleepover cuz it’s vsco girl szn babyyyy. As parodied in a TikTok that recently went viral, a stereotypical VSCO girl can’t go more than five breaths without saying “and I oop” - a reference to a video of the drag queen Jasmine Masters, used to express surprise - or “sksksksksk,” which is meant to represent excitement, sort of like “OMG,” and pronounced, well, phonetically: like “ski” without the “i.” There’s also a signature VSCO-girl vernacular. They love taking photos in nature and engage with sustainability in ways that match their aesthetic - they use reusable metal straws, but also disposable cameras (the OG VSCO filter). And the VSCO girl has a set uniform as well: Brandy Melville crop tops and oversize tees that eclipse one’s jean shorts, scrunchies, a perpetually dewy face courtesy of Mario Badescu facial sprays, Pura Vida puka-shell bracelets, a Fjällräven backpack, and a sticker-covered Hydro Flask water bottle. The name comes from VSCO, a popular photo-editing app, known for its dreamy “is that a film camera?” filters. It has a hyperspecific set of associations and aesthetics. The VSCO girl is both a person and a meme, blandly aspirational to many, but also the subject of pointed parody. I’d sum it up as “manic pixie ecowarrior,” though a teen I know described the archetype more bluntly - as “annoying, white hopeless romantics.” In recent months, the VSCO girl has become inescapable in certain corners of the internet - mainly those that teens flock to, like YouTube and TikTok - and made its way into established outlets like the New York Times and BuzzFeed News. ” But gun to my head, I would probably use my last breath to say that I am 24 years old and I should not feel this ancient because of an internet trend. Gun to my head, if I had to sum up what a “VSCO girl” is in one word, it would be “ basic.
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